Fascinate Summary by Sally Hogshead is a comprehensive book that triggers persuasion and captivation to create urgency and influence the. Sally Hogshead. Creator of the Fascination Advantage®. CEO and Founder of How to Fascinate. [email protected] Twitter: @SallyHogshead. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascin.
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SALLY HOGSHEAD. 1. The Fascinate System for Brands . “Sally, this is Luke Sullivan. Come work at my agency.” Off I moved, eager to learn this. inside of Fascinate. INTRODUCTION Official Companion Workbook to the new and updated book Fascinate by Sally Hogshead. 2. Hall of Fame speaker and branding expert Sally Hogshead created The. Fascination Advantage, the world's first personality assessment that measures what.
There is not a universal approach, but there are a few universal principles. The fascination-based one. And that is the worst thing that can happen: More on this topic By the same author. You should promise stability.
Branding is important. Creating a distinctive reputation for your products may be the thing you need to stand out from the crowd. Marketing and branding professionals will find this book fascinating and inspiring. After reading it, they will surely want to reexamine the products they work on and assess the situation they are in.
But the real work comes only after reading these pages. These steps are nothing until someone puts them to practice on concrete companies and products. Sally Hogshead is an award-winning writer and a brand expert. The New York Times, the Today show and various other media have interviewed her on several occasions.
Starting off as an advertising writer, she ended up being a brand consultant for world-class companies.
All things in this world can become fascinating: Why is this important? Because knowing this can help you build the brand that will fascinate and hook people.
The fascination-based one. It is no longer critical, or even possible, to be different. It is no longer important to just offer products of high quality and value. More important than that is to add fascination to the equation. You have to find a way to make your ordinary products seem unique. You have to captivate buyers and stand out from the crowd. How do you do that?
By creating fascinating ads that provoke emotion and bond you with customers.
Seven triggers can create fascination when customers are concerned. They are: Using these triggers can help companies influence the behaviors of customers and create the feeling of need and fascination.
Customers cannot control it, so it affects their decision making, and it limits their freedom of choice. Making your brand valuable and prestigious can push people to buy.
On top of all of that, promising dependability and establishing trust with can also affect clients. To do that, you should be not only authentic but also predictable in what you communicate.
You should promise stability. All that, along with the fascination effect, can bring you more customers than you ever dreamed of.
Develop new messages to attract consumers 3. Execute a marketing program to build fascination. Ask yourself: Do your ads provoke reactions? You should find the balance between being bold and being bland. Read on.
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More on this topic By the same author. Marketing Strategy. Comment on this summary contact us here if you have any questions.
Sign in to share your opinion. Guest 9 years ago. In order to provide good service nowadays, you must provide the customer with an entirely new experience that engages them from the very beginning to the end. I think this is what she means by Lust?
Hi Laura, yes I believe so. Lust is that marketing trigger that gets customers to begin thinking about your product and then continue thinking about it until they just give in and buy it.