Web Analytics is a very classic entry-level book for learning web statistics. It tells a lot of summary of experience based on current industry. Web Analytics Empowering Customer Centricity – Part II. Daniel Waisberg and Avinash Kaushik. ABSTRACT—In this two-part article, we started by. Web Analytics Empowering Customer Centricity. DANIEL WAISBERG AND AVINASH KAUSHIK. In this two-part article, we start by.
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Jake Knapp. All the Light We Cannot See. Creating a Data-Driven Culture. Measuring the New Social Web: Ray Dalio. Controlled Experiments: UX for Lean Startups.
Suzanne Collins. The Hunger Games: Special Edition. Social Media ROI. Olivier Blanchard. Advanced Web Metrics with Google Analytics. Brian Clifton.
Digital Marketing Analytics. Chuck Hemann. Ben Hunt. The Art of SEO. Eric Enge. Zero to One. Peter Thiel. Social Marketing to the Business Customer. Paul Gillin. Jennifer Grappone. UX for Lean Startups. Laura Klein. Content Rules.
Ann Handley. Ben Horowitz. The Four Steps to the Epiphany. Steve Blank. The Startup Way. Business Model Generation. Alexander Osterwalder.
The Design of Everyday Things. Don Norman. Rich Dad Poor Dad. Robert T. The Founder's Dilemmas. Noam Wasserman. Hans Rosling. Everybody Writes. The Art of Social Media. Guy Kawasaki.
Lean Analytics. Alistair Croll. The Innovator's Dilemma.
Clayton M. Jake Knapp. Nir Eyal. The Girl on the Train. Paula Hawkins.
Crushing It! Gary Vaynerchuk. Chris Guillebeau. The Nightingale. Kristin Hannah. Adam Grant. Tribe of Mentors.
Timothy Ferriss. Tools of Titans. Elon Musk. Ashlee Vance. Find Your Why. Simon Sinek. The Startup Owner's Manual. Shoe Dog. Phil Knight. Smarter Faster Better. Charles Duhigg. Ray Dalio. Creativity, Inc. Ed Catmull. The DevOps Handbook:. Gene Kim. The Phoenix Project. Big Data. Kenneth Cukier.
Peter H. Measure What Matters. John Doerr. Made to Stick. Chip Heath. Exponential Organizations. Salim Ismail. Running Lean. Ash Maurya. The Art of War. Sun Tzu. Business Adventures. John Brooks. Never Split the Difference. Chris Voss. High Output Management. Andrew S. Jordan B. Anders Ericsson.
Skin in the Game. Nassim Nicholas Taleb. Robert Cialdini. Designing Your Life. Bill Burnett. Chaos Monkeys. Antonio Garcia Martinez.
Step 1: Are you planning a software version? What do you include for free and what costs more? Who are they using now? May we call one of these former clients? Diversify and Conquer. The Three-Bucket Strategy. Step 3: Step 4: Negotiating the Prenuptials: Standard Metrics Revisited: Eight Critical Web Metrics. Bounce Rate. Exit Rate. Conversion Rate. Web Metrics Demystified.
Strategically-aligned Tactics for Impactful Web Metrics. Practical Solutions. A Web Analytics Primer. The Best Web Analytics Report. Foundational Analytical Strategies. Everyday Clickstream Analyses Made Actionable.
Reality Check: Perspectives on Key Web Analytics Challenges. Chapter 5 The Key to Glory: Measuring Success. Focus on the "Critical Few". Moving Beyond Conversion Rates. Measuring Macro and Micro Conversions. Quantifying Economic Value.
Measuring Success for a Non-ecommerce Website. Measuring B2B Websites. Chapter 6 Solving the "Why" Puzzle: Leveraging Qualitative Data. Lab Usability Studies: What Why and How Much? Usability Alternatives: Remote and Online Outsourced.
Truly Scalable Listening. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. A Primer on Testing Options: Actionable Testing Ideas.
Controlled Experiments: Step Up Your Analytics Game! Creating and Nurturing a Testing Culture. Tip 1: Your First Test is "Do or Die". Tip 2: Tip 3: Tip 4: Start with a Hypothesis. Tip 5: Tip 6: Test For and Measure Multiple Outcomes.
Tip 7: Source Your Tests in Customer Pain. Tip 8: Analyze Data and Communicate Learnings. Tip 9: Two Must-Haves: Evangelism and Expertise. Chapter 8 Competitive Intelligence Analysis. Website Traffic Analysis. Search and Keyword Analysis. Audience Identification and Segmentation Analysis.
Chapter 9 Emerging Analytics: