Editorial Reviews. Review. Your copywriting advice, like that in The Ultimate Sales Letter, has helped me write copy that makes more than $60 million a year. Recommended to me by a friend of mine (Omari Broussard of soundofheaven.info), The Ultimate Sales Letter by Dan Kennedy is a handbook on. The Ultimate Sales Letter, 4th Edition by Dan S Kennedy - Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is.
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In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters w Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates. April 30, THE ULTIMATE SALES LETTER Pdf. Version, [version]. Download, Stock, [quota]. Total Files, 1. File Size, MB. Create Date, April Size Report. DOWNLOAD PDF The Ultimate Sales Letter: Attract New Customers. Boost your The 25 Sales Strategies That Will Boost Your Sales Today!.
How to Market a Book. How easy is it to miss? The Inspiration Code: It's a collection of the top twenty sales letter techniques and they don't connect well at all. It's all there. Is there a built-in bias to the way they make decisions? Write Well to Sell Big!
Writing copy that sells is not a creative act so much as it is mechanical process , adhering to formulas , and assembling essential component parts within a reliable framework.
The first three steps are about getting the clay onto the worktable where we will then mold and make our masterpieces. The idea of writing a sales letter is actually something of a false idea.
It suggests sitting down with a pristine, blank sheet of paper and conjuring words. In actuality, a truer description is assembling a sales letter.
To do that, we need some things to assemble. It's a good adage. We entrepreneurs, for instance, would be much better off if each of our elected representatives had to spend a couple of weeks every year running a small business, struggling to meet a payroll, and filling out a slew of government forms. The people trying to work their way out of the slums would be much better off if each of our elected officials had to go live with them for a week or two every year.
And our farmers would get some of their problems solved if each of those same officials had to spend a week every year working on a farm. A number of well-run companies require their top executives to take customer complaint calls periodically, open and read mail from customers, even get out into the stores and deal with customers face to face.
The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person. How easy is it to miss? I wrote a TV infomercial script essentially, a sales letter that comes to life selling a home-mortgage-related product.
The script called for the spokesperson to walk into a living room, saying, Here, in a typical American home … The producer filmed this line with the spokesperson stepping into a white-carpeted room with a grand piano as its centerpiece! Out of touch, out of touch! Admittedly, most marketers are never that far out of touch with their customers or prospects, but make a mental note: My Copywriting Seminar in a Box and other resources for copywriters can be found at www.
That check-list is reprinted here, as a very valuable bonus with this book. What keeps them awake at night , indigestion boiling up their esophagus, eyes open, staring at the ceiling? Is there a built-in bias to the way they make decisions? Who else has tried selling them something similar, and how has that effort failed?
In some cases, you may have a lot of demographic and statistical data about your customers or prospects available from your own records or from the vendors of the mailing lists you are using.
You might and probably should know the ages, incomes, hobbies, and political affiliations of the people you're writing to — even what magazines they read regularly.
Hopefully, you can even get beyond this data and gain a feeling for these people. If you have none of this, if you have nothing but zip codes, I'd suggest getting into your car and driving slowly, several times, on different days, through the neighborhood with one of those zip codes, to try to get a feel for those people.
Or, if you're marketing to businesspeople, attend their meetings, read their trade journals. I've spent thirty years working with the visualization techniques developed by Dr.
Maxwell Maltz, author of the million-copy best-seller Psycho-Cybernetics , and I use those techniques — like Theater in Your Mind — to visualize my letter's recipients as living, breathing, thinking, feeling, walking, talking human beings. I visualize their day's experience. How did it start out? What did they do when they first arrived at the office?
Do they get their mail presorted? From an in basket? When do they get it? Where will they stand or sit when going through it? At that time, what else are they thinking about? Preoccupied with? What do they worry about, complain about, secretly wish for, enjoy? Through this stretch of my own imagination, I try to become one with the recipients of my letter, so I can anticipate their thoughts and reactions.
If you don't have enough information and experience to do this, you must get it! I try to accept assignments to write sales letters only to types of prospects I know well. But given an assignment aimed at people I didn't understand, I'd go get that understanding. Over the years, I've written hundreds of sales letters to real-estate agents. My clients have included the best-known sales trainers, seminar speakers, and marketing advisors to the real-estate profession.
I am not and have never been in the real-estate business. When I first had to write a series of letters to real-estate agents, I knew nothing about their business.
What did I do? I went to the public library and read several years' back issues of the trade journals that real-estate agents subscribe to and read. One of the largest real-estate companies had its convention in my city, so I went and hung out in the hotel lobby and bars and eavesdropped on conversations. I took a real-estate agent to lunch and pumped him for information. I got myself to the point where I could visualize myself as a real-estate agent and speak the language of a real-estate agent.
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Joanna Penn. Jordan B. Trust Me, I'm Lying. Ryan Holiday. The Shape of Ancient Thought. Thomas C. The Achievement Habit. Bernard Roth. Deep Work. Cal Newport. The Psychology of Selling.
Brian Tracy. Jeff Walker. To Sell Is Human. Daniel H. Fluent Forever. Gabriel Wyner. How to Have a Good Day. Caroline Webb. Rachel Aaron. Trigger Warning. Neil Gaiman. The Art of War. Sun Tzu. Crushing It! Born for This. Chris Guillebeau. Richard Koch. Cracking the Code to a Successful Interview. Evan Pellett. Remember Everything You Read. Stanley D.
Ray Dalio. The Positive Trait Thesaurus: A Writer's Guide to Character Attributes. Becca Puglisi. Laser-Sharp Focus.
Joanna Jast. Way of the Wolf. Jordan Belfort. Ego Is the Enemy. Mini Habits. Stephen Guise. Tools of Titans. Timothy Ferriss. The Ultimate Marketing Plan. Dan S Kennedy. Making Them Believe: How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information.
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