MOTIVATION. PERSONALITY. PDF compression, OCR, web optimization using a watermarked evaluation copy of CVISION PDFCompressor soundofheaven.infooks. Maslow. Abraham Harold. Motivation and personality. J. Bibliography: p. Includes index. l. 1. Motivation (Psychology) 2. Self-actualization (Psychology) I. Title. Motivation and Personality is a book on psychology by Abraham Maslow, first published in "The History of Positive Psychology: Truth Be Told" (PDF).
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PDF compression, OCR, web optimization using a watermarked evaluation copy of ception of the human personality by reaching into the "higher" levels of. ception of the human personality by reaching into the "higher" levels of human nature. . The motivation theory presented in Chapters 3 throllgh 7, and to. Motivation and Personality by Maslow PDF Motivation and Personality by Abraham H. Maslow is one of his major works. It was first published in.
The 3M and Developing Marketing Communications: By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. First published: Share Give access Share full text access. Leib, Jere W.
Share full text access. Please review our Terms and Conditions of Use and check box below to share full-text version of article. Abstract Personality is strongly influenced by motivation systems that organise responses to rewards and punishments and that drive approach and avoidance behavior. Citing Literature Number of times cited according to CrossRef: Smillie, Erin C.
Laham , Prosociality and morality through the lens of personality psychology , Australian Journal of Psychology , 71 , 1 , , Wiley Online Library. Volume 7 , Issue 3 March Pages Related Information.
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Returning user. Request Username Can't sign in? Forgot your username? Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors.
In constructing the 3M model, the author reports data from fifteen empirical studies employing over respondents. In this hierarchical model, four types of personality traits are identified: Eight elemental traits are proposed as forming the underlying dimensions of personality.
Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation.
In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior.
By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches.
The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences.
The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
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