Nov 13, One of our ardent reader, Gandalf (Wizard) forwarded us his notes on Marketing. So, here we are sharing the same with you. MARKETING. Sep 15, Here we are providing AC Marketing Awareness PDF Capsule for Click Here For Marketing Question bank PDF with + questions · Click Here For Railways RRB JE Take 15 Tests, 1 Free · SSC CGL: 50 Tests ( Marketing Notes: Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix.
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Jul 22, We appreciate your patience. The capsule consists of the Previous Year Questions of Marketing and the expected questions for the upcoming. Sep 16, Study Notes: Marketing. Quick Notes I · Quick Notes II · Quick Notes III · Quick Notes IV · Quick Notes V · Quick Notes VI. Study Notes. Apr 28, Dear readers, the much awaited Marketing Capsule for SBI PO Exam is finally ready. The capsule consists of the Previous Year Questions of Marketing and Assistants Exam Paper held on 27th April - Pdf Download.
Explaining positives and negatives in a realistic manner about a product for the benefit of the customers. And second doesn't follow because it is already true BTL — Below the line If RBI decides to increase the percent of this, the available amount with the banks comes down. Share 0. Goods which are occasionally purchased,cost is moderate.
Market segmentation helps to determine target groups. Standard marketing practices include lowering the selling price. BTL — Below the line Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message. A group of related products manufactured by a single company is called product line. Target group for the marketing of Internet Banking — All the computer educated customers.
Innovation means new ideas and product designing. Service after sale is not the function of marketing staff. Planned cost service means — additional profit on same cost. A non-traditional, low-cost, flexible and highly effective marketing is termed as Gorilla marketing. The aim of successful marketing is to increase the outlet of the seller.
Low end market means a market for lower price products. The strategy used to charge different prices for the same product is called price discrimination. The system designed to support marketing decision making is — Capsule: What next? Marketing Quiz The system designed to support marketing decision making is — marketing information system. Conversion in marketing means converting suspect into prospect.
MC means — Marginal Cost. Personalized marketing also called personalization, and sometimes called one-to-one marketing is an extreme form of database marketing. Personalization tries to make a unique product offered for each customer. You, Chandra Sekhar Reddy and , others like this. Like You might also like: Enter your email address: General Awareness Notes Poll: Answer is None follows: But how??
All 3 are not 5 the reverse of the statement means all 5 are not In statement II, some 3 might be or might not be First dont follow we can clearly see from venn diagram. And second doesn't follow because it is already true Powered by Blogger. Flag for inappropriate content.
Related titles. Jump to Page. Search inside document. Jolyn Bola. Suhani Jain. Sunny Mae. Udit Gupta.
Ashish Khurana. Rose Carol. Sefa Kutsal. Abraham Sulta. Madhusudan Partani. Yash Ved. Phillip Page. Aditi Bhattacharya. Nagara Akuma. Anandan Hr. Paid form of impersonal communications. Direct selling: DSA approaches buyer personally at their doorsteps to know the consumer behaviour.
Aggressive marketing: Style of promoting a product which is very forceful or energetic due to increase in the competition.
Promotion of two related products through common brand. Length of the channel: Pleasure to buy the goods like android mobiles. Cold call: Persuading or motivating a customer to buy immediately who is in dilemma.
Consumer black box: What goes on in the minds of the customer actually at the time of buying a product.
Ethical marketing: Explaining positives and negatives in a realistic manner about a product for the benefit of the customers. Purpose of marketing research is to identify need and want of the customer through primary and secondary data.
Product width: Product depth: Marketing mix is a tool in the hand of marketer, which is a mixture of several ideas and plans, to promote a particular product. Different models of marketing mix: Four P model— This is also known as producer oriented model.
It was proposed by EJ McCarthy in Seven P model It was proposed by Booms and Bitner in It was proposed by Lauterborn in Seven C model Elements: When the term is over it can be withdrawn or it can be held for another term. Banks pay higher interest rates on FDs than the savings bank account. Funds in these accounts are subjected to low rates of interest. There is a maintenance charge for the current accounts for which the holders enjoy facilities of easy handling, overdraft facility etc.
The account is a term deposit with interest rates linked to the international rates of interest of the respective currencies. The accounts can be in the form of current, saving, FDs, recurring deposits.
The interest rates and other terms of these accounts are as per the RBI directives.
A cheque is a piece of paper produced by your bank with your account number, sort-code and cheque number printed on it. For general purposes, this is any institution which we know of as a bank or as a provider of banking services.
An individual might be considered credit-worthy by one organisation but not by another. Much depends on whether an organization is involved with high risk customers or not. If you borrow money interest will be charged on the loan. If you invest money, interest will be paid where appropriate to the investment. It can be authorized agreed to in advance or retrospect or unauthorized where the bank has not agreed to the overdraft either because the account holder represents too great a risk to lend to in this way or because the account holder has not asked for an overdraft facility.
This often applies to cheques. If you receive a cheque you are the payee and the person or company who wrote the cheque is the payer. If you write a cheque you are the payer and the recipient of the cheque is the payee. This takes the form of a large item of capital outlay typically a house which is owned or partly owned and the amount owned is at least equivalent to the loan required.
The spending limit is determined by the available balance in the account. In a loan, the borrower initially receives or borrows an amount of money, called the principal, from the lender, and is obligated to pay back or repay an equal amount of money to the lender at a later time.
There are different kinds of loan such as the house loan, auto loan etc. If the bank rate goes up, long-term interest rates also tend to move up, and vice-versa. If RBI decides to increase the percent of this, the available amount with the banks comes down. This term is used by bankers and indicates the minimum percentage of deposits that the bank has to maintain in form of gold, cash or other approved securities.
Thus, we can say that it is ratio of cash and some other approved to liabilities deposits. It regulates the credit growth in India. On most modern ATMs, the customer is identified by inserting a plastic ATM card with a magnetic stripe or a plastic smart card with a chip, that contains a unique card number and some security information such as an expiration date or CVV.
Authentication is provided by the customer entering a personal identification number PIN. Repo rate is also called repurchase agreement or repurchase option. Higher the CRR lower will be the capacity of bank to create credit. Each bank is required statutorily maintain a prescribed minimum proportion of its demand and time liabilities in the form of designated liquid asset.
When reserve bank desires to restrict expansion of credit it raises the bank rate there by making the credit costlier to commercial bank. It is the loan facility on customer current account at a bank permitting him to overdraw up to a certain agreed limit for a agreed period ,interest is payable only on the amount of loan taken up.
It is the rate at which commercial banks give loan to its prime customers. For ex: MICR code consists of 9 digits e. First 3 digits represent the city ii. Next 3 digits represent the bank iii. Last 3 digits represent the branch Marketing Notes: Marketing is with you each second of your walking life.
From morning to night you are exposed to thousands of marketing messages everyday. Marketing is something that affects you even though you may not necessarily be conscious of it.
The market definition begins with the total population and progressively narrows as shown in the following diagram. We have a life cycle, we are born, we grow, we mature, and finally we pass away. Similarly, products also have life cycle, from their introduction to decline they progresses through a sequence of stages.
The major stages of the product life cycle are — introduction, growth, maturity, and decline. Product life cycle describes transition of a product from its development to decline. The four major stages of the product life cycle are as follows: Ads, hoardings, pamphlets.
Product should be made available at a convenient location to the customers. Forced to buy the goods by keeping offers like buy 1 get 2. Modifying basic products as suitable to the customers. Offering same product of same quality globally.