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Pensar com tipos ellen lupton pdf

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A grid can be simple or complex, specific or generic, tightly defined or loosely interpreted. I highlighted a lot of stuff in this book to go back to. Not Enabled Enhanced Typesetting: Text has the capacity to be much less linear than speech, especially when it's stored in a database. There are loads of little b This book was an incredible waste of time.

This isn't true. Nowadays, most pages use CSS to position elements instead. May 08, Joshua Pitzalis rated it it was ok. This book was an incredible waste of time. I learned absolutely nothing. Apart from maybe that the best way to match fonts in to make sure their x-heights are the same. The x-height is the middle bit of a letter. Now that you know this, you don't need to read the book.

The author just waffles on about completely useless history and backstory that has zero practical application. It's also has a terrible layout. The layout makes the book really difficult to read. There are loads of little b This book was an incredible waste of time. There are loads of little bits of information scattered all over the spreads.

I didn't know if I was supposed to read them, and in what order or if they were just fun facts. To top it all off, at the end of the books he tells you the entire books is available online for free and you didn't need to pay for it. Save yourself a coplete waste fo time. Here is proof http: Nicely written and put together intro to type — I say intro, it's difficult to see what more you'd need to read about type as opposed to observe and practice.

Once you know the term for the curly bit on an lower-case 'e' it's a Swiss dick , where do you go from there?

I say this from the massively insecure position of being a designer without any proper training who has only been allowed to use Helvetica Neue since Nov 04, Vaso rated it it was amazing. This is the perfect book for graphic design dummies. Really helpful and witty.

Pdf tipos lupton pensar ellen com

I feel ready to embark on a design adventure. Oct 27, Ryan Shaw added it. Ryan Shaw Mrs. Marlow English 25 October Thinking with Type 2 This is a very informative book about typography and design all together. Ellen Lupton included many great examples to show what she was talking about. It is also a very well designed book but that is expected from a book about designing. It is aimed at editors, writers, designers, and students. It gets really technical and advanced in some places.

But if you are up for it, i Ryan Shaw Mrs. But if you are up for it, it is a really in depth on everything it talks about. There are many long and confusing words so that may be a downside for some people. It takes you back to the beginning of art and typography in China, through the Renaissance, and into present time. As I said in the first paragraph I believe this is a very informative book. I would even go as far to say this is more informative than the textbooks at school.

Every sentence you learn something new. The only problem I had with this book is the way the author stretches out topics and makes them very confusing. But overall I learned a lot from this book, even though it is short, it has lots of information. I have only one friend I would recommend it to though because of the complexity and knowledge of design you need to have to be able to understand anything.

Also, this is kind of weird, the material they printed on feels really nice in the hand. Dec 13, Andrew Tatge rated it it was amazing. I still love it. I'd consider this an introductory text, or a good reference for someone who's already internalized most of the content, but might want a high level reference nearby. If you've been doing visual or information design for a while some of this may be old hat, but there will probably be chunks that are new. What isn't gets conveyed in such a clear fashion that it's worth studying the the delivery anyway.

For friends that think Design is just about making things pretty, this is a pretty cheap and unimposing book to lend away. Jun 22, Kendal Hadid rated it it was amazing. This review has been hidden because it contains spoilers. To view it, click here.

Tipos pensar ellen lupton pdf com

Jan 16, Stephen Hiemstra rated it it was amazing. Often when I talk to friends about my publishing, conversations are short.

Download ellen lupton - pensar com tipos.pdf

People get the idea of writing and authorship; they generally draw a blank when it comes to publishing. In particular, the idea that a book needs to be designed seems almost mystical [1]. So my delight in finding a new title focused on identifying and using type or fonts has been hard to explain… Ellen Lupton, author of Thinking with Type, has clearly traveled this route.

She searched for a suitable textbook on using typ Often when I talk to friends about my publishing, conversations are short. She searched for a suitable textbook on using type for her class at the Maryland Institute College of Art, but resolved that she needed to write the book herself 7.

The first thing to notice about Thinking with Type is that the book is rather heavy 1. Thinking with Type has a lot of glossy photographs to illustrate the points being made. Needless to say, it is a visual delight. The format of the book serves its purpose well. Lupton writes: Typography is a tool for doing things with: If the medium is the message, as Marshall McLuhan famously remarked, then the primary medium of a book is type. Good books sport good design and the designer needs to know the role played by type.

A good choice of type requires some knowledge of how it came to be, the associations it brings to bear, and the way it relates to the subject of the book. Are you interested yet? Lupton organizes her presentation into three categories: Early text was significantly influenced by the human body and calligraphy.

Johannes Gutenberg, for example, published the first movable type in a Bible in which he attempted to emulate Bibles that were previously written exclusively by hand and included copious illustrations. Movable type caught on in Germany, but not in China where it was invented, because the Latin alphabet was phonetic and could be illustrated with relatively few letters, unlike Mandarin which pictured words rather than sounding them out.

Pensar Con Tipos ELLEN LUPTON

Mandarin had too many letter forms to be easily automated with those early printing presses A text, Lupton reminds us, is: Lupton enters this debate, in part, by elegantly illustrating alternatives to simple text. For example, is a webpage with many links embedded a book? Most people would say no. Who, for example, is the author? Is it the programmer, the web-designer, the illustrator, or the copy writer? Clearly, questions relating to the formatting of text go way beyond the decision to right, left, or center justify.

Of the three sections letters, text, and grid , grid is probably the least familiar. Lupton defines grid in this way: A grid can be simple or complex, specific or generic, tightly defined or loosely interpreted. Typographical grids are all about control The number of choices in organizing text is amazing because most of the options are not at all obvious.

Those of us who use study bibles, for example, are used to seeing footnotes and other annotations down the center of the page, but this is seldom done anywhere else—most people are accustomed to footnotes at the bottom of the page.

Repeatedly, Lupton draws on magazine grid to illustrate novel grids that highlight different dimensions of the text. The influence of graphical artists on how we perceive text is striking and at times even subversive. Presentation matters and significantly influences text interpretation. Think, for example, of the use of red letters in some Bibles—the original Greek was all caps without any punctuation and no red letters!

It is that interesting. Today, a good program could organize such a text in minutes, but in all that was done by hand suggesting that proof-readers really did need some language skills.

Apr 07, Mikal rated it really liked it. Do you know what a pica is? Can you explain a typeface's x-height? If you answer yes to either of these questions you'll probably rate this book no more than 3 stars.

Ellen Lupton - Pensar Com Tipos

This book is a brief read filled with lots of examples of different type styles. The book breaks typography into three sections: The book seemed to spend far too little time on the letter, too little time on text and too much time on the grid for my Do you know what a pica is?

The book seemed to spend far too little time on the letter, too little time on text and too much time on the grid for my tastes. Perhaps this has been adjusted in the 3rd edition. Overall this book read like a four hour lecture broken up over the course of two days on the basics of type. There are a few applicable tools- and you'll find yourself loving scala when all is said and done, but I felt this book felt short in providing a flexible set of heuristics for working with typefaces.

It does provide strong rules of thumb for both the text and grid sections. Good book and a handy shelf reference, but not a substantiative work and it doesn't provide any thought provoking questions for more experienced graphic designers.

View 1 comment. An excellent overview. It is also gorgeously designed. She is kind enough to format her explanations with the problem included e. I also was turned on to some nice typefaces that I was previously unaware of. This als An excellent overview. This also includes a handy chart of keyboard shortcuts for things such as the en and em dash, standard and discretionary hyphens, real quotation marks, and more.

If you are new to typography, this is a great place to start. Mar 30, Artem rated it really liked it Recommends it for: The book itself is written masterfully, whitfully, and with boundless insight into what type means to design and culture. However, for someone looking for direction and pointers on how to tackle a project this is not the book which will hold all the answers.

After leaving this book I feel that I am more connected to the discipline of graphic design and typography, The book itself is written masterfully, whitfully, and with boundless insight into what type means to design and culture. After leaving this book I feel that I am more connected to the discipline of graphic design and typography, but by no means an expert. This should be the first book you read in your quest to mastering design.

Nov 24, Michelle rated it liked it Shelves: My first response to this book was that it was a little on the technical side for me. Then I saw in other readers' reviews that it was good but a little too simplistic. Well I guess I'm just a type neophyte, then. I think I was hoping to be more inspired by the book. I was inspired, but in more subtle ways than I expected.

I did learn things that I didn't know about typefaces, and I enjoyed seeing visual representations of the type in text. My favorite sections were on grids and hierarchy. Apr 14, Celena rated it it was amazing. Out of all the graphic design-related books that I've read and I really have not read a lot this one is the best, so far.

This is the perfect introduction to the field because it delivers the information in a way that is easy to digest. The guide for proofreaders and copy editors in the last part is a delightful surprise.

My favorite part, though, is when the author provided a brief history of type. It puts everything I've learned in context.

Jan 26, Alex rated it liked it. I read somewhere that Steve Jobs had an early interest in typography and that it helped engender an attention to detail in his approach to good design.

Also, my brother has a healthy appreciation for typography. So, I thought I'd try to learn a little of what it was all about. This book was a great primer on the principles of typography. I'm glad I read it. I now pay more attention to typography everywhere around me.

Now, how do I change the font of this review to Gotham? May 28, Tedb0t marked it as to-read Shelves: I bought this while drunk. See what happens when you wander around in bookstores, wasted, after just getting a paycheck? Set up a giveaway. There's a problem loading this menu right now.

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