Designing Web Usability: The Practice of Simplicity, by Jakob Nielsen, New Riders Publishing, Indianapolis, Indiana, USA, pp., In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with. Designing Web Usability is the most important book on web publishing yet to appear. While it contains little that is novel, at least to those who have read.
|Language:||English, Spanish, Indonesian|
|ePub File Size:||16.31 MB|
|PDF File Size:||18.10 MB|
|Distribution:||Free* [*Regsitration Required]|
Cite this article as: Larrangton-White, S. J Direct Data Digit Mark Pract () 3: soundofheaven.info First Online 01 July ; DOI. Designing Web Usability was published in , written with a goal of designers' behavior” (p. 13). Practice of Simplicity – is on the back in. Book page for Jakob Nielsen's classic book (1/4 million copies sold) Designing Web Usability: The Practice of Simplicity, available in 22 languages.
It's easy to read and understand. Read more Read less. Unquestionably numbered among them is a Mont Blanc pen. Shopbop Designer Fashion Brands. This is NOT a book about web design. Figure caption refers to a different example than the one used in the book.
Of course Dr Nielson is well known in this area. His previous book, Usability Engineering, has become a hand tool for website designers and architects. He is one of the world's leading authorities on Web usability and this book does not disappoint. Designing Web Usability looks set to become a standard reference as well.
The book is meant to be used as a reference guide for those involved in designing websites. It focuses exclusively on Web usability. However, such is the readability and practicality of the book that it will appeal to a far wider and non-technical audience. This includes those who have commissioned websites to be built and who do not know a thing about design, as well as people who have more than a passing interest in websites and want to know more about proven standards of excellence.
The second volume is to follow. The thrust of this book is to explain how the customers' needs can be placed at the centre of Web strategy. The book is designed to be used in a very real way.
It is evangelical in its tone, not in a religiously overbearing way, but by the use of reasoned arguments and illustration. Dr Nielson states that 90 per cent of all websites do not use very simple principles to make them more usable and effective. The book sets outs these principles. Dr Nielson obviously practises what he preaches.
Not only is the subject matter intelligently and engagingly tackled in everyday English; the design of the book itself makes reading a pleasure.
For instance, the text occupies a single column that takes up just twothirds of the space on every page. This allows the judicious use of white space and makes reading far easier.
His points in prose are amply demonstrated throughout by full-colour reproductions of actual website pages. These are positioned in such a way as to work with the copy, rather than against it. The colour scheme used is bold but pleasing. So ten out of ten for layout and presentation. It is to the author's credit that this proposition is carried through in such an authoritative way.
Good and bad examples of usability are provided, and conclusions are given on the basis of research rather than opinion. Copy and examples interweave one with another, logic with art in a way that provokes thought and aids learning.
The subject matter is covered in nine chapters and every one stands by itself. The book discusses page, content, site and intranet design in separate chapters. Accessibility for users with disabilities, serving a global audience and future predictions are also covered. This provides a logical sequential read that is backed up by comprehensive crossreferencing.
Appropriately, the author has provided a website for updates and corrections.
What also differentiates this book is its down-to-earth approach based on experience, practice and what works rather than theoretical models and research. Tips and advice are provided throughout in boxes.
For example, Dr Nielson advises marketers with overseas customers to conduct on-thespot user tests of Web pages with those customers. He explains that user tests can be an intense experience, and jet lag will have to be allowed for and equipment and software examined thoroughly before the test. A good tip and one that is no doubt often overlooked. This book is essential reading for all Web designers and those who have an interest in this subject.
It is clear, authoritative, compelling and convincing. For others interested in the subject, it provides a universal benchmark for excellence in Web design principles.
Well done, Dr Nielson. You agree? So why do the websites I visit and the mailings I receive contain copy that creaks like Dracula's front door? Decent incentives are devalued by dull descriptions. Insincerity rules.
There is no excuse. In his years as head of copy at Reader's Digest, the author taught many ordinary mortals to write persuasive promotional copy.
I hope this book will allow to him to teach many more. God knows, good writers are in short supply. The Business of Persuasion is wonderfully concise. We discover how to add value to sweepstakes, free gifts and other incentives.
We are introduced to the arts of fundraising, B2B selling and even political persuasion. By page 29 McKibbin has let us in on the secret of persuading readers to buy. He expresses it as an equation: Almost every point is illustrated by examples, ranging from headlines to several paragraphs of body copy. Unquestionably numbered among them is a Mont Blanc pen.
No make of pen has a better claim to being, if not mightier than the sword, one of the most often-handled, benevolent instruments of power. Supplied in a slim and elegant case with a plush base and silk-lined lid, the Mont Blanc Classic is a pen made for the pockets of power. We are giving one free with each new subscription. Just send me the pen. Case group attitudes towards science were more positive immediately after post-intervention than at baseline, and at follow up than at baseline.
BrainTrain4Kids can be an effective tool for educating children about science and drugs, and has the potential to positively impact attitudes.
It can be used as a part of a drug abuse prevention program either in schools or at home. Related Articles:. Statistical Models for Web Pages Usability. February 25, September 20, August 3, Designing of New Data Synchronization System. November 6, March 1, Why Us?